The Archangel PR [business] Blog

Building. Forward.

The ZeroCut Initiative…

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Our venture isn’t an ultimatum to TV or the hierarchy of the pre-existing gatekeepers for keeping us out. If anything we’re exceedingly grateful for their help along the way. We absolutely, without a doubt, could not have had the success we have had individually without their consent and blessing on the projects we’ve birthed so far.

Coincidentally it is their inability to truly back-up what they say that has lead us to this process… this movement if you please… to take matters in our own hands.

The old ways are changing. We fully accept this change. We need this change.

I know beyond a shadow of a doubt that the only thing that matters at the end of the day (in business) is whether your accounts are in the black. I’m not anti-capitalism. I’m very, very pro-capitalism. But if your local motto is stressed on the fact that you want to truly have local programming on your airwaves, then why are you consistently shutting out local shows?

That’s OK. Each business (including local television) must do what it needs to do in order to survive.

Where TV leaves off, ZEROCUT CREATIVE, will pick up.

Spring time will never have been sweeter!

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