The Archangel PR [business] Blog

Building. Forward.

Sweat Equity

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Summer doesn’t officially begin until June 21, but it’s already hot! Living so close to the Gulf of Mexico provides me with another glorious wonder: the humidity! Not only do you get to melt in the shade, you get those amazing sweat stains that people love to stare at.


MMM... nice.

Summer is a great time to gain some sweat equity in your personal projects for your small business or if you’re tackling your own Gretchen Rubin inspired Happiness Project (I am doing this by the way… details to come soon!).

Personal projects really seem to come alive during this time of the year. I guess the ratio of sunny days and time to kill really balance out and so you begin to see more art, more theater, more film, and more music being plastered on Facebook walls and in Twitter feeds. I absolutely love it! People are finally out of the long winter/spring funk and moving forward.

Some folks define sweat equity as not receiving a salary at the beginning of your small business to make sure your business survives. I like to see sweat equity as the hard work and dedication you put into ANY project great or small, seeing as sometimes the final product is your only payment.

No matter how you look at it, get busy! I encourage you to put aside procrastination and the human weakness we have to make sure every pre-set condition is met before we venture out.

As Richard Branson says, “Screw it, Let’s do it!”


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